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You know you’re doing something right when your customers become your best salespeople.

Here is a sampling of what we see every day in emails from our charter clients:

Does direct marketing to current and former customers really work?

“I’m getting positive replies back already.”

“Another customer just called from the email. Haven’t heard from him in 2 years.”

“It’s been a pleasure working with you…I will be sharing with the other companies I work with your service… Again - it has been great working with you!”

“Thanks for looking out for us! … Keep those ideas coming! They are always welcome!”

“I have had probably 5 calls from people that mentioned the email."

“Thanks Mike. I had a couple of positive responses last week to the letter. Keep up the good work.”

“Good News! I have had three responses to this email today, requesting quotes for this week. It proves that you have to stay in front of these people.”

“By the way, the email distribution on Monday resulted in 4 responses and one booked trip and the possibility of a managed aircraft.”

And here’s feedback from one of our clients’ customers:

“Good stuff ... thanks for the reminder. Hey, as a suggestion for marketing, why don’t you email photos of your newest addition to the fleet (inside and out). I’m sure we would all like to know. Thanks again for staying in front of us.”

One of AirPSG’s Internet solutions generated free publicity for this client:

“I just received a phone call from the Sandusky Register…I asked how he got my number and he searched online ... He asked a ton of questions about charter, what we do, how many planes, where are the planes based, why is charter growing, are we looking to add planes, etc. Thanks for your help.” {See: Sandusky Register, “Gas Prices Pinch Wings and Water, Too.” May 18, 2008}

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